“Evidence-based entertainment” is the motto and mandate of the production team under whose banner this blog exists. It expresses a desire for subversive education in light of growing apathy, for using the tools of entertainment to foster skepticism. The pill is always easier to swallow in a scoop of ice cream.
I love stumbling upon like-minded individuals who have found creative ways of bringing real science to an indifferent audience. Law professor and author Timothy Caulfield struck the perfect balance with his first outing, The Cure for Everything! With this sophomore tome, Is Gwyneth Paltrow Wrong About Everything?, he shows us the potential longevity of a writing approach that weaves scientific results into a tapestry of funny encounters and personal experiences. I look forward to future iterations of the formula: it makes for compelling and enriching reads.
The first half of Gwyneth seems like the natural continuation of Cure
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